For House of Holmedal, we crafted a visually captivating film that showcases the beauty and design strengths of the Embrace Chandelier. The film highlights its ability to transform poses, expressing both calm elegance and dynamic energy. Inspired by the fluidity of ballet, we choreographed its motion to convey both grace and dynamic expression, emphasising its sculptural presence and versatility.
Director: Syver Sanengen Title: Embrace Chandelier Client: House of Holmedal
Just like a ballet is divided into acts, the film unfolds across three distinct worlds – raw concrete minimalism, Nordic serenity, and warm theatrical elegance – each framing the chandelier’s movement and expression in a unique way.
The result is a film that goes beyond traditional product presentation, giving the Embrace Chandelier a voice through movement. Rather than displaying it in a static setting, we let it express itself through a choreographed dance, highlighting its unique adaptability. Each pose conveys both stillness and motion, creating an emotional and immersive experience that allows the audience to not just see the chandelier, but feel it.
